Write Songs Fans Remember. Build a Brand They’ll Never Forget.
In 2 days, 100% INDEPENDENT.
SongBrand.
CLARITY. CREATE. CONNECT.
You’ve Got Something to Say.
Let’s Make Sure the World Hears It — and Remembers It.
Most independent artists spend years guessing:
What should I write about?
How do I stand out when everyone sounds the same?
Why isn’t my music reaching more people?
It’s frustrating. It’s confusing. And it’s avoidable.
You don’t need more tutorials. You need a guide, a plan, and a system that works.
Welcome to SongBrand — a 3-phase coaching and mentorship system that gives you clarity, mastery, and momentum to build a career you control.
Your Songs. Your Brand. Your SongBrand.
Learn from a songwriter with
21.5+ BILLION streams.
What Is a SongBrand — And Why Does It Matter?
As of 2025, over 100,000 songs are uploaded to Spotify every day.
86% of all songs available online have less than 1,000 streams (Source: Luminate Data).
Most songs don’t fail because they’re bad. They fail because they’re forgettable.
A SongBrand is your creative fingerprint — the unique combination of sound, story, and emotion that makes listeners say:
“That sounds like you.”
It’s what transforms a random stream into a repeat fan.
It’s what turns songs into stories people want to hear again.
The "One Hit" Myth
Many artists believe they just need to write one hit song — like winning the musical lottery.
But that’s a flawed mindset, and here’s why:
Signed Artists:
Labels buy exposure. They don’t wait for magic.
They pay radio stations and streaming platforms to repeat the same tracks until they feel familiar — and eventually “popular.”
If you’re independent, you’re not playing the same game.
Independent Artists:
Your success depends on:
Writing something emotionally real
Making it recognizable and repeatable
Releasing it with confidence and consistency
That’s what SongBrand is designed to help you do.
The 3 Phases of SongBrand
1. Clarity
Know exactly who you are and what you stand for.
You’ll uncover your values, themes, sound, audience and more — so literally everything you create feels aligned and intentional.
2. Create
Build songs that sound like you — and move people.
With mentorship, you’ll write, produce, and mix 3–6 songs that reflect your message, your voice, and your mission.
3. Connect
Reach the people who need your music most.
You’ll learn how to share your releases in a way that builds trust, grows your fanbase, and deepens emotional connection.
Stick to the path. Stay the course. And your music will no longer be ignored.
Why Most Artists Stay Stuck
Without SongBrand
Guessing your way through songs
Inconsistent identity
Depending on outside help
Losing momentum between releases
Releasing songs into “The Void”
With SongBrand
Clear creative vision
Memorable artist brand
Full creative control
Sustainable rhythm and strategy
Clear marketing strategy
What You’ll Walk Away With
In Just 2 Days
✅ SongBrand Blueprint™
This is your ultimate decision making guide, 100% bespoke to you as an artist.
It includes your overall vision, what you write songs about, what to make content about, your unique sound, audience and goals.
✅ Your next 6 song ideas
Completely mapped out and aligned to your brand including titles, hooks, subject matter as well as content and monetization ideas.
✅ A personalized SongBrand Score™ (Beta)
Indicating your objective strengths and weaknesses - showing you what to focus on next.
Over the Next 12 Months
✅ 3-6 fully finished songs — written, produced, mixed and mastered entirely by you (with my mentorship every step of the way). I will personally help you come up with melodies and lyrics, help you perfect that snare sound you’ve been chasing and help you create a vocal mix that is loud and clear. The number of songs we finish depends on your current skill level.
✅ 24 x Private 1-hour coaching sessions (held fortnightly) to support you through songwriting, production, marketing, and release planning
✅ The SongBrand System™ for planning, creating and promoting your music.
✅ The technical skills to self-produce, self-mix, and self-release — saving you $100,000+ across your career.
✅ A clear, authentic artist brand that fans recognize instantly.
✅ The tools to move and think like a record label without signing a 360 deal, paying them 80% interest on an advance and making decisions which aren’t aligned with your values.
✅ The confidence to lead your career without second-guessing or chasing trends.
Bonus: The SongBrand Academy
You’ll also get exclusive access to my upcoming online course worth $4999 — a complete, self-paced training system that teaches the exact songwriting, branding, and release frameworks we’ll use together in your SongBrand mentorship.
Instead of spending our live sessions on theory, you’ll be able to build core skills on your own time — then use our calls for personal feedback, problem-solving, and high-level creative execution.
Modules include:
Phase 1: Clarity – Artist Brand Blueprint and your next 6 songs
Phase 2: Create – Pop Lyric Writing, Melodic Math, Hooks & Mindset
Phase 3: Connect – Release Strategy, Organic Content, Paid Ads, Monetization
Coming late 2025, this will eventually become a standalone paid course worth $4999 — but you’ll get free access, included as a mentorship client.
The SongBrand Clarity Guarantee
If after 90 days and at least 6 coaching sessions, you’ve shown up, done the work, and don’t feel like you’re gaining real clarity, confidence, or creative momentum — here’s what happens:
If you're on the payment plan, you can cancel and owe nothing further.
If you’ve paid upfront, I’ll refund your investment minus the value of sessions we’ve already completed.
No pressure. No hard feelings. Just a guarantee that puts your growth first.
Investment & Availability
This is a personalized, one-on-one mentorship for independent artists ready to take their music seriously.
I’m only working with eight artists at a time — once those spots are filled, the program will close.
Investment: Comparable to high-level artist development or private business coaching.
Full and monthly payment options available.
(Exact pricing shared on your free discovery call.)
TRUSTED BY
UNIVERSAL
Sony
Republic Records
Island Records
Warner
BMG
EMI
The Voice
Chugg Entertainment
APRA AMCOS
ABC
UNIVERSAL Sony Republic Records Island Records Warner BMG EMI The Voice Chugg Entertainment APRA AMCOS ABC
WHAT THEY SAY
Last Dinosaurs, Aus
"JP is a kick arse producer"
"He is so technically proficient. I can’t say enough good things about him.”
Lime Cordiale, Aus
"...a wise young producer with way too much knowledge for his age.”
GLASS TOWERS, Aus
“In my opinion he’s the best in Australia at what he does”
JMC ACADEMY
““…a fascinating local award winning producer with a number of hits and major credits to his name, JP Fung.”
“…very down to earth and full of tips on vocal production and how to be successful as a freelance engineer/producer.”
PLTS, AUS
“...producer / guru / downright legend Jean-Paul Fung. He’s worked on a bunch of cool shit we loved and we know he was the man for the job.”
Liam Cassar, Aus
“The biggest problem that I had prior to the session with JP, was that I was quite unsure of how I could grow an audience utilising social media platforms and other strategies. Another problem I had was to do with my songwriting skills and being a bit unsure of what techniques can be used to make a song more memorable/stand out amongst others.
I’ve tried boosting fan engagement by posting more reels on Instagram/TikTok giving a home studio tour and also creating a post for social media about how our first song was created and what the song is about. Also, I’ve been trying to improve songwriting and gaining more knowledge on the songwriting process overall to make better songs.
It has taken quite a lot of time between releases of songs because I don’t quite have that foundational knowledge and understanding to make good songs quickly.
On an emotional level, it becomes a little bit draining when you cannot overcome the challenges you face repeatedly, and it somewhat takes the fun out of it when you try so hard.
JP really helped me by providing some great insight into the techniques that can help in both songwriting (such as focusing on the hook of the song as a memorable moment of the song) and also through how marketing can draw new people in to want to listen to your music.
The session with JP really gave me the confidence to explore and experiment with the songwriting process, and I learnt new techniques of how to boost creative thinking (one example of this is the object writing exercise). As well as this, it really made me feel like I had a tailored experience for how to focus on my ‘mission’ as an artist, and how to hone in on the audience you envision for your music. We talked about more of the psychological aspects of music and how much power it can hold - it truly helped me get a better understanding of how I can become a better musician/songwriter.
It feels really liberating and exciting to have explored the problems I was facing, naming them and then finding ways to solve them in a fun way.
I would definitely recommend this coaching call to other songwriters and artists, as it will really assist in the development of your knowledge - and through the guidance of JP, you will be able to feel more confident in any area of music that you may be struggling with currently - whether that’s the songwriting itself, the self development as an artist, the marketing and so on.”
MANAS, INDIA
“I was facing problems with songwriting and time management for my musical career. Also lack of sleep which leads a recession in productivity.
I tried creating deadlines, but procrastination overpowered most of the times, but now I got to know that I gotta carve out the schedule for my musical career which wasn't around my mind before.
It was slowing me down, making me lazy, blurring my vision, distracting me and pulling me away from my goal.
I feel stressed as I'm not able to do the things I could do and I want to do. Which leads to mini waves of depression (not working brings depression to me). And yea brings my motivation down.
JP guided me well, to be very specific : Just the way I wanted the help. His thoughts ideas and the way he teaches or guides is very well understandable to me. So the suggestions he brought are helping me a lot.
My thoughts are not as much scattered as before, The vision seems less blurry and getting focused day by day, I feel more hungry to work on music. I'm more brave and confident to take steps towards my goal. Also I have a process to start practicing songwriting. (The list might be never ending XD)
My thoughts feel less messy, somehow I feel more decisive and committed. I'm tend to work more towards my goal. I am also attending concert to observe, learn and manifest myself on those stages someday.
I feel great that I got a teacher/brother who has a great technical way of teaching just the way I wanted.
It would be a loss if someone is missing it, I would do this call an infinite number of times if that's possible so NO ONE SHOULD MISS IT. And yes I highly recommend this call to artists.”
HOWLITE, Aus
“He was totally on board and has just been the warmest and most enthusiastic person to work with; he went absolutely above and beyond for our tracks.
He brought so much high-end pop production skills and professional knowledge that we could never have conceived, and he was such a boost of positive energy the whole way through.
Listening back to ‘Stranger’, we’re still blown away by the level of production. The whole thing has been a huge source of joy.”
I Know the Chief, AUS
“JP is an animal in the studio and one of the humblest guys we’ve met, he really knows how to get the best out of everyone and everything.”
ISSY, Aus
“JP has been an incredible mentor in my songwriting journey.
His guidance not only helped me write catchier songs but also taught me how to develop ideas more effectively.
He has a unique way of simplifying complex concepts and pushing you creatively while still allowing you to find your own voice.
Working with him has truly transformed the way I approach music, and I’m grateful for the impact he's had on my growth as a songwriter.”
LANDINGS, AUS
“We worked with JP Fung, who we worked with on our debut single. He brought a lot to the sound, and can mix like no one else on the planet.”
Nova & the Experience, AUS
“It was an amazing experience working with Jean-Paul Fung (JP) and he inspired us immensely.”
Kunda, USA
“I wanted to express my gratitude for our conversation today. It was truly refreshing and inspiring.
You have an incredible talent for unlocking the deeper purpose within the creative spirit, and I feel fortunate to have gained such valuable insight from you.
I’m excited about the personal and professional growth that lies ahead on this journey.
Peace & Blessings,
Kunda”
Ready to Build Your SongBrand?
Here’s what you get when we work together:
✅ The SongBrand System™ — A proprietary, repeatable framework for writing, branding, and releasing (Value $10,000)
✅ Your SongBrand Blueprint™ — the ultimate decision making guide for literally everything you create (Value $2,000)
✅ 12 Months of Private Mentorship — 24 x 1:1 coaching sessions (Value $24,000)
✅ 3–6 Finished Songs — written, produced, and released with my personal support (Value $30,000)
✅ Bonus: SongBrand Academy™ — FREE access to my online course coming late 2025 (Value $4,999)
✅ The SongBrand Clarity Guarantee™ — if you don’t feel real progress in 90 days, you walk away
Book your free 30-minute discovery call now
We'll explore where you’re at, where you’re stuck, and whether we’re a great fit to build your next chapter — together.
About Your Mentor
My name is Jean-Paul (JP) Fung and for the past 15 years I have been writing, producing and mixing music professionally.
My songs have made over 21.5 Billion streams, reached platinum and gold status internationally, won awards and generated money beyond my wildest dreams.
I've taught songwriting and production all over Australia including dozens of schools as well as Universities and Academies.
I’ve worked with some of the biggest songwriters and producers in the world:
John Feldmann (5 Seconds of Summer, Avril Lavigne, Blink 182, YungBlud, JXDN)
Theron “Neff-U” Feemster (Michael Jackson, Justin Bieber, Doja Cat, Kendrick Lamar, Sia)
Audra Mae (Sabrina Carpenter, Kelly Clarkson, Avicii, The Chainsmokers)
Sarah Aarons (Zedd, Demi Lovato, Rosé, NewJeans, Miley Cyrus, Halsey)
Zakk Cervini (Bring Me The Horizon, Architects, Bad Omens)
Nash Overstreet (Megan Trainer)
Samu Haber (The Voice Germany)
Eric J. Dubowsky (Flume, Tove Lo)
Chris Coady (Foals)
Scott Horscroft (Empire of the Sun)
Richard Wilkinson (Adele)
Don Walker (Cold Chisel)
Over the years I’ve worked with 300+ artists and unfortunately only around 3% of them have survived.
I’ve seen what works and what does not work in this ever evolving music industry.
Most courses are over-priced and based on theory, and most industry “professionals” are operating on an outdated model.
